Product blog
Product blog
Product updates, field guides, and field notes—each with links to docs and the hub where relevant. High-level milestones also appear on the changelog.
Topic
ReadField guide · Jun 18, 2026
Pruning and consolidating content without losing rankings
A careful playbook for cleaning up a content library: why thin and duplicate pages drag down the whole site, how to audit what you have by traffic and intent, the keep / refresh / merge / remove decision, how keyword cannibalization happens and how to fix it by consolidating, and why the 301 redirect is the tool that lets you do all of this without losing the equity you built.
- Merge competing pages, redirect the rest
- Fix keyword cannibalization
- 301s preserve the equity you keep
Novus Stream Solutions (hub)
ReadField guide · Jun 13, 2026
Refreshing old content to keep (and regain) rankings
Why content decays, how to find the pages worth refreshing, what to change (and what to leave alone), and how to update a page without resetting the equity it has earned.
- Why rankings decay
- Find pages worth refreshing
- Update without losing equity
Novus Stream Solutions (hub)
ReadField guide · Jun 12, 2026
How FAQ schema wins rich snippets (and how we rolled it out site-wide)
What FAQ schema is, the eligibility rules that decide whether it shows, how to find the right questions, and how we added FAQs and FAQPage JSON-LD across the whole site.
- FAQPage JSON-LD explained
- People Also Ask mining
- Site-wide rollout pattern
Novus Stream Solutions (hub)
ReadField guide · Jun 12, 2026
Getting indexed faster in Google Search Console
How crawling and indexing really work, submitting a sitemap, using URL inspection, fixing "Discovered – not indexed", and the realistic timelines to expect.
- How indexing works
- Fix Discovered – not indexed
- Realistic timelines
Novus Stream Solutions (hub)
ReadField guide · Jun 10, 2026
Keyword research with free data: Search Console, autocomplete, and common sense
A complete keyword research workflow built entirely on free sources: mining Search Console for queries you almost rank for, harvesting autocomplete and People Also Ask, judging difficulty by reading the results page, and turning it all into a publishing queue.
- Search Console is the goldmine
- Autocomplete is real demand
- Judge difficulty by reading the SERP
Novus Stream Solutions
ReadField guide · Jun 10, 2026
Structured data for small sites: the schema that earns rich results (and the schema that does nothing)
A practical guide to structured data for small sites: how rich results actually work, the short list of schema types worth implementing (Article, Product, FAQ, Breadcrumb, Organization), the long list that does nothing visible, and how to validate and maintain it.
- Five types do the real work
- Markup must mirror visible content
- Eligibility, not guarantee
Novus Stream Solutions
ReadField guide · Jun 10, 2026
Building a pillar-and-cluster content hub from scratch
A step-by-step guide to organising content into a hub that ranks: what the pillar-and-cluster model is, why structured topical coverage beats scattered posts, how to choose a pillar and map its cluster, why the internal links are the structure rather than decoration, how to build the hub so the links stay correct as it grows, and the mistakes — thin clusters, orphans, cannibalisation — that undermine it.
- One pillar, many deep clusters
- Internal links are the structure
- Topical authority compounds
Novus Stream Solutions (hub)
ReadField guide · Jun 10, 2026
XML sitemaps and robots.txt for a small site
A plain guide to the two files that shape how search engines crawl a small site: what robots.txt actually controls and the dangerous difference between blocking crawling and preventing indexing, what an XML sitemap is and is not, how the two work together, the classic mistakes that accidentally deindex a site, and the light maintenance that keeps both honest as the site grows.
- robots.txt sets the rules
- Sitemap hands over the map
- Blocking ≠ deindexing
Novus Stream Solutions (hub)
ReadField guide · Jun 9, 2026
Search intent: writing the page the searcher actually wanted
What search intent is, the four intent types, how to read intent straight from the search results, why a great page that mismatches intent still fails, and how to match the format and depth searchers expect for a given query.
- The four intent types
- Read intent from the SERP
- Match format, not just topic
Novus Stream Solutions (hub)
ReadField guide · Jun 3, 2026
Image SEO: alt text, file names, and getting images indexed
Descriptive alt text and file names, image sitemaps, page-speed basics, and structured data — the practical image SEO that gets images indexed and helps pages rank.
- Alt text done right
- File names + sitemaps
- Speed as a ranking factor
Novus Stream Solutions (hub)