Product blog
Product blog
Product updates, field guides, and field notes—each with links to docs and the hub where relevant. High-level milestones also appear on the changelog.
Topic
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Field guide · May 17, 2026
A one-person business continuity plan (the bus-factor problem)
The risk nobody plans for in a one-person business is the one person, so here is how to convert that existential risk into an inconvenience.
- Inventory every single point of failure and ask the bus-factor question of each
- Get credentials out of your head, apply 3-2-1 backups, and build a break-glass access path
- Write a one-page keep-the-lights-on runbook and actually test it with a recovery drill
Novus Stream Solutions (hub)
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Field notes · May 16, 2026
The boring operations that keep a small store alive
The operational backbone of a small online store: reliable fulfillment, sane inventory, real customer service, the weekly numbers that matter, and systematizing the repetitive parts without over-building.
- Operations are the real business
- Fulfillment is the promise you keep
- Systematize the repetitive
Novus Stream Solutions
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Field notes · May 14, 2026
Picking a niche when you already build things
Niche selection for people who can build: leaning on real understanding, choosing markets that run cheaply, avoiding the scratch-your-own-itch trap, and testing the niche before you spend the skill.
- Execution is your edge
- Build for problems you understand
- Test before you commit the skill
Novus Stream Solutions
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Field guide · May 13, 2026
Hiring your first contractor or VA without losing quality
Delegate recurring, rules-based, documented work first, prove fit with a small paid trial, and onboard with least-privilege access.
- Delegate the recurring + rules-based quadrant first
- A small paid trial beats interviews and portfolios
- Least-privilege access and a shared vault from day one
Novus Stream Solutions (hub)
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Field guide · May 12, 2026
Start a lean online business in 30 days (the realistic version)
A grounded, week-by-week approach to launching a lean online business without quitting your job or spending a fortune: validate, build the minimum, launch small, and learn from real customers.
- Low-overhead, no big bets
- First real customer in ~30 days
- Validate before you build
Novus Stream Solutions
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Field guide · May 9, 2026
Building a referral engine that isn't sleazy
Referrals multiply an already-good product and a remarkable moment, so build the moment first, then make sharing effortless and the ask honest.
- Why a bribe on a weak product buys churning customers
- Timing the ask after a real win, never at the point of sale
- Measuring referred-customer retention against paid acquisition
Novus Stream Solutions (hub)
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Field guide · May 4, 2026
Choosing a payment processor and cutting checkout abandonment
Pick a processor that fits your basket and cash flow, then remove the friction that makes ready buyers abandon checkout.
- Fee anatomy: the percent plus the fixed cents per sale
- Payout timing, holds, and reserves that catch new stores
- Six abandonment causes and the fix for each
Novus Stream Solutions (hub)
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Field guide · Apr 28, 2026
Pre-orders and pre-selling: fund a first product run without debt
A pre-order funds your first production run and proves demand at the same time — if you run it honestly and never spend the money before you ship.
- Customers fund the run, not your credit card
- Break-even = run cost / contribution per order
- Fund-or-refund removes your downside
Novus Stream Solutions (hub)
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Field guide · Apr 21, 2026
Your first paid ads on a tiny budget (and when to skip them)
Treat your first paid ads as a small, kill-switch experiment, not a faucet you turn on for instant customers.
- CAC must stay under your gross margin per order
- Pick one platform, one audience, one conversion, one cap
- Most early stores do better on organic first
Novus Stream Solutions (hub)
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Field guide · Apr 7, 2026
Sales tax, VAT, and GST for small online sellers (without an accountant)
Sales tax, VAT, and GST are money you collect and remit, not revenue you keep, and a small seller can stay safe by watching sales by jurisdiction against the thresholds.
- You collect tax for a government, you do not earn it
- US nexus, EU and UK VAT, and GST each have their own rules
- Watch your sales by jurisdiction against the thresholds
Novus Stream Solutions (hub)