Product blog
Product blog
Product updates, field guides, and field notes—each with links to docs and the hub where relevant. High-level milestones also appear on the changelog.
Topic
ReadField guide · Jun 12, 2026
Naming a business and picking a domain you won't outgrow
A practical guide to naming a small business and choosing a domain you will not regret: why a name is a long-term commitment, the trade-off between descriptive names that explain and distinctive names that travel, the boxed-in trap of naming too narrowly around one product or place, the down-to-earth checks for availability and confusion, and how to pick a domain that leaves room to expand.
- Don’t name yourself into a corner
- Descriptive explains, distinctive travels
- Check availability before you fall in love
Novus Stream Solutions (hub)
ReadField guide · Jun 11, 2026
Compound interest for operators: the one formula that runs your portfolio and your business
A plain-language walk through compound growth for people who run businesses: the mechanics, the rule of 72, why the curve feels flat for years before it bends, and how reinvested profits, content libraries, and repeat customers compound exactly the way money does.
- The curve is flat before it bends
- Rule of 72, in working terms
- Your business compounds too
Novus Stream Solutions
ReadField guide · Jun 11, 2026
Index funds vs stock picking when your day job is already a concentrated bet
Why the active-versus-passive debate lands differently for business owners: what the evidence actually says about picking stocks, why an operator's edge rarely transfers to public markets, and the case for letting the boring half of your net worth stay boring.
- Your business is the active bet
- What the SPIVA data shows
- Edge rarely transfers to markets
Novus Stream Solutions
ReadField guide · Jun 11, 2026
Diversifying when your business is your biggest asset
A personal-balance-sheet approach for owner-operators: why the business, your income, and often your skills are all one correlated position, what concentration risk actually costs, and the practical sequence for building uncorrelated wealth alongside a company you love.
- Your income and equity are one bet
- A personal balance sheet, drawn honestly
- De-risking without selling out
Novus Stream Solutions
ReadField guide · Jun 11, 2026
How small online businesses are valued: SDE, multiples, and what moves them
A plain-language guide to small-business valuation: what seller's discretionary earnings actually includes, why most online businesses trade at two to four times SDE, the specific factors that push a multiple up or down, and how to use valuation as an operating lens.
- SDE: the number buyers actually price
- Why multiples cluster at 2–4×
- Every fix is worth multiple dollars
Novus Stream Solutions
ReadField guide · Jun 11, 2026
Reinvest or pay yourself? A profit allocation framework for small business owners
A deliberate approach to the owner's allocation decision: why both extremes fail, how to read the business's real marginal return on reinvestment, the case for paying yourself a boring fixed salary, and a percentage-based waterfall that ends the monthly renegotiation.
- Both extremes quietly fail
- Pay yourself like an employee
- A waterfall ends the debate
Novus Stream Solutions
ReadField guide · Jun 11, 2026
Retail vs service vs software: what the margins actually look like and why it changes everything
A side-by-side anatomy of the three major business models: where the money goes in each, why software's costs live above the gross-margin line while retail's live below it, how service businesses really scale, and how to read any business — including yours — through its margin structure.
- Same revenue, different universes
- Margin structure dictates strategy
- Why hybrids are taking over
Novus Stream Solutions
ReadField guide · Jun 11, 2026
Starting a service business with no capital: the zero-inventory on-ramp to working for yourself
A practical playbook for the lowest-risk way into business ownership: choosing a service the market already buys, scoping an offer narrow enough to deliver excellently, the pricing math that beats hourly guesswork, and why the first five clients come from places that do not scale.
- Profitable in week one is possible
- Narrow offers beat broad skills
- First clients never come from ads
Novus Stream Solutions
ReadField guide · Jun 11, 2026
The true cost of a physical product: landed cost and the unit economics of inventory
A full unit-economics walkthrough for physical products: freight, duties, prep, storage, payment fees, returns, and the cost of money tied up in stock — and how to assemble them into a per-unit P&L that tells you whether a product can ever work, before the inventory is on a boat.
- The factory quote is half the story
- A per-unit P&L in one evening
- Margin floors that protect you
Novus Stream Solutions
ReadField guide · Jun 11, 2026
Productizing a service: from custom hours to fixed-scope offers people can just buy
How to convert custom client work into a productized offer: finding the repeatable core inside your projects, designing the package and its boundaries, pricing the outcome instead of the hours, and the delivery systems that let quality survive repetition.
- Package the repeatable core
- Fixed price rewards speed
- Boundaries are the product
Novus Stream Solutions