Category
SEO & content
SEO and content strategy without the spam — topic clusters, programmatic SEO done responsibly, internal linking that moves the needle, and writing for humans first while still ranking.
16 articles
SEO & content · Jun 18, 2026
Pruning and consolidating content without losing rankings
A careful playbook for cleaning up a content library: why thin and duplicate pages drag down the whole site, how to audit what you have by traffic and intent, the keep / refresh / merge / remove decision, how keyword cannibalization happens and how to fix it by consolidating, and why the 301 redirect is the tool that lets you do all of this without losing the equity you built.
Novus Stream Solutions (hub)
SEO & content · Jun 13, 2026
Refreshing old content to keep (and regain) rankings
Why content decays, how to find the pages worth refreshing, what to change (and what to leave alone), and how to update a page without resetting the equity it has earned.
Novus Stream Solutions (hub)
SEO & content · Jun 10, 2026
Building a pillar-and-cluster content hub from scratch
A step-by-step guide to organising content into a hub that ranks: what the pillar-and-cluster model is, why structured topical coverage beats scattered posts, how to choose a pillar and map its cluster, why the internal links are the structure rather than decoration, how to build the hub so the links stay correct as it grows, and the mistakes — thin clusters, orphans, cannibalisation — that undermine it.
Novus Stream Solutions (hub)
SEO & content · May 22, 2026
Topic clusters explained: how to structure a product blog
A practical explanation of topic clusters — the pillar-and-spoke model, why clusters beat scattered posts, and how to organize a product blog so it signals depth and ranks better.
Novus Stream Solutions